The most important question a church or ministry can ask about their online presence is this:
Who is in charge of the website?
If you can answer this, you’re light years ahead of most organizations. It sounds like a no-brainer, but it’s not.
What ends up happening in most ministries and churches is that no one is in charge. Or everyone’s in charge. The debate is still raging for which one is worse, but I’m pretty sure Dante’s seventh circle of hell is reserved for website administration discussions.
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